实例探究 > Visible Measures Leverages Altiscale for Enhanced Video Analytics

Visible Measures Leverages Altiscale for Enhanced Video Analytics

公司规模
200-1,000
地区
  • America
国家
  • United States
产品
  • Altiscale Data Cloud
  • Cloudera
  • Amazon Elastic MapReduce (EMR)
技术栈
  • Hadoop
  • Storm
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 分析与建模 - 大数据分析
  • 基础设施即服务 (IaaS) - 云计算
  • 平台即服务 (PaaS) - 数据管理平台
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Visible Measures is a Boston-based media company that specializes in video and branded content. They have developed a sophisticated analytics platform that helps clients engage audiences with relevant video content across multiple channels and devices, and then measures its efficacy. The company monitors how over 380 million consumers engage with over 550 million videos, creating an unprecedented pool of data from which to refine its insights. Global brands rely on Visible Measures to distribute their videos and analyze the performance of video marketing efforts to optimize their marketing results through the world’s most comprehensive video data footprint.
挑战
Visible Measures, a media company specializing in video and branded content, faced significant challenges with their on-premise Cloudera implementation. The massive volumes of data and the need for real-time performance outstripped the capacity of their 75-node cluster, becoming an increasing drain on limited internal operational resources. The company needed a solution that could handle their demanding customer base's performance requirements while supporting long-term growth without dedicating their operations staff to manage the Hadoop cluster.
解决方案
After evaluating multiple options, Visible Measures selected Altiscale’s Hadoop-as-a-Service offering. Altiscale provided the scale, performance, and Service-Level Agreements (SLAs) needed to serve their demanding customer base. The decision was based on Altiscale’s ability to help Visible Measures meet their customers’ performance requirements while supporting long-term growth. Altiscale’s fully operational cluster comes with the support required for customer configuration, operation, and monitoring. The purpose-built and optimized Hadoop infrastructure is always on, designed specifically to run Hadoop, keeping its customers’ Hadoop implementations optimized and working at peak capacity. Altiscale also helps Visible Measures keep their Hadoop infrastructure and applications up-to-date, so they don’t have to invest limited technical resources to maintain their environment.
运营影响
  • Visible Measures can focus internal resources on their business instead of Hadoop operations.
  • Altiscale provides a fully operational cluster without the need for customer configuration, operation, and monitoring.
  • The purpose-built and optimized Hadoop infrastructure delivers outstanding performance, keeping the real-time analytics platform tuned and performing at a high level.
  • Altiscale helps keep the Hadoop infrastructure and applications current, freeing up resources for more productive tasks.
数量效益
  • Video on Web pages can increase conversions by as much as 86%.
  • List posts with video get more than six times more links than average posts.
  • Visible Measures has studied more than 3 trillion individual video views to develop its predictive model on consumer behavior.

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