Vacation.com Takes Off With WebFOCUS
公司规模
1,000+
地区
- America
国家
- Canada
- United States
产品
- WebFOCUS
- Reporting Server
- Developer Studio
技术栈
- Business Intelligence
- Data Analytics
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用功能
- 商业运营
- 销售与市场营销
用例
- 供应链可见性(SCV)
关于客户
Vacation.com® is a leisure-travel marketing organization serving more than 5,100 travel agency locations in the U.S. and Canada. The company acts as a bridge connecting consumers with experienced, knowledgeable travel professionals. To forge stronger relationships with its network of 5,100-plus member agencies, Vacation.com uses business intelligence (BI) technology to share information, create reports, and target members with unique promotions. The company's goal is to provide its staff members with specific insight when they instigate call-out campaigns, create sales reports, and view agency metrics summarizing the various aspects of the business.
挑战
Vacation.com, a leisure-travel marketing organization, was facing the challenge of providing targeted, qualified information to its internal agents and member agencies to support marketing campaigns, sales efforts, and periodic promotions. The company was using Microsoft Excel or SQL for creating most routine reports, which were then emailed to users. This process was inconsistent and often led to duplication of efforts. The staff wanted the ability to create interactive, parameterized reports to help users answer detailed questions themselves, minimizing the time and effort previously needed to obtain that information.
解决方案
Vacation.com chose Information Builders' WebFOCUS as their business intelligence (BI) tool. This user-friendly BI environment provides staff members with specific insight when they instigate call-out campaigns, create sales reports, and view agency metrics summarizing the various aspects of the business. The first goal was to compile a group of reports that could fulfill a yearlong backlog of reporting requests. This involved compiling existing data into centralized reports for business domains such as revenue, agencies, programs, data validation, and products. Users access these interactive reports through a dashboard environment. In addition, the team created several ad hoc reports to allow staff members to structure their own views of the data.
运营影响
数量效益
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