使用革命性的社交媒体分析来预测下一本畅销书
地区
- Europe
国家
- Germany
产品
- IBM PureFlex System
- IBM Storwize V5000
- IBM Watson Content Analytics with Enterprise Search
技术栈
- Social Media Analytics
- Content Analytics
- Enterprise Search
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
- Waste Reduction
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
- 商业运营
用例
- 需求计划与预测
- 补货预测
服务
- 数据科学服务
关于客户
media control GmbH 总部位于德国巴登巴登，专门为客户提供媒体信息，例如电视收视率、图书销售、影院访问量和音乐排行榜数据。该公司希望通过帮助出版业公司找到更明智的经营方式来吸引更多公司的业务。出版商实现更高盈利的关键方法之一是将印刷量与销售额相匹配。
挑战
出版商面临着严峻的挑战。如果他们印刷的书籍数量超过人们购买的数量，他们就会浪费金钱，库存过剩。但如果印刷的书籍数量太少，他们就会错失收入。为了避免书籍数量过多或过少，媒体控制开发了一种最先进的社交媒体监听工具，帮助出版商准确预测每种图书的需求。
解决方案
通过与 IBM 顶级业务合作伙伴 PROFI Engineering Systems AG 合作，media control 开发了一款先进的社交媒体分析工具，该工具基于先进的 IBM Watson Content Analytics 和 Enterprise Search 软件。为了支持该解决方案，PROFI Engineering Systems 还帮助 media control 部署了连接到 IBM Storwize V5000 存储设备的 IBM PureFlex System。该社交媒体分析工具持续扫描超过 100,000 个网站，在在线论坛、博客和新闻网站上搜索有关书籍、作者和出版公司的相关用户评论和信息。
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