ManyChat > 实例探究 > USA Wholesale 如何利用 ManyChat 将客户支持成本降低 60%

USA Wholesale 如何利用 ManyChat 将客户支持成本降低 60%

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技术
  • 传感器 - 流量计
  • 传感器 - 液体检测传感器
适用功能
  • 采购
  • 销售与市场营销
用例
  • 现场人员安全管理
  • 时间敏感网络
服务
  • 系统集成
  • 测试与认证
关于客户
USA Wholesale 是一家美容产品批发分销商,向美国和拉丁美洲的 B2B 和 B2C 客户销售产品。
挑战
USA Wholesale 通过 WhatsApp 手动管理客户支持查询,这非常耗时,而且随着公司的发展而无法很好地扩展。
解决方案
USA Wholesale 通过 ManyChat 实施了全渠道客户支持系统,该系统可自动响应常见问题解答和合格的销售线索。
运营影响
  • The implementation of the omnichannel customer support system significantly improved agent productivity and lowered support costs. The system leveraged several of ManyChat’s features, including Flow Builder, Tags, and Live Chat. The brand offered many entry points into a conversation with its bot, including paid ads (SEM), social media marketing, and Facebook comments. It wanted to get to know potential customers and understand what they needed. Based on the user’s responses to the questions, the bot would guide them towards a specific flow: FAQ, main menu, or Live Chat. This approach allowed USA Wholesale to run a more efficient customer support operation that provided service and produced more qualified leads.

数量效益
  • 150% increase in agent productivity

  • 60% reduction in customer support costs

  • $70,000 annual savings on customer support

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