Unlocking reality: COGNISM IMPROVES ORG-WIDE VISIBILITY USING GONG
公司规模
200-1,000
地区
- Europe
国家
- United Kingdom
产品
- Gong
技术栈
- Data Analytics
- AI
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- Software
适用功能
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Cognism is a fast-growing company that specializes in global sales intelligence. The company is headquartered in London, UK, and helps its customers identify and surface new prospects. Cognism was named one of LinkedIn’s top startups of 2021. The company has a distributed workforce and places a high emphasis on improving its team’s sales techniques and broadening everyone’s knowledge base across the customer journey. The company's main goal is to ensure that its sales representatives follow approved processes and that every opportunity for coaching would improve their close rates.
挑战
Cognism, a rapidly growing sales intelligence company, was facing a challenge of visibility into its sales organization. The company wanted to ensure that all its sales representatives were aligned on messaging and that coaching was actually improving their close rates. However, without visibility into customer conversations, Cognism was missing out on valuable insights that could improve onboarding, coaching, up-skilling, and close rates. The company needed a solution that could provide them with data-backed insights into customer interactions and sales processes.
解决方案
Cognism adopted Gong, a platform that captures actual customer interactions and analyzes them to provide insights. Gong integrated well throughout Cognism’s entire organization and found a permanent place in the company’s sales processes. The platform improved coaching for reps by providing reality-based insights from what’s happening on reps’ calls. Gong also played a crucial role in selecting the right calls for review, acting as a filtering system that made the most important calls and issues visible. Gong also helped Cognism in onboarding and ongoing training on strategic initiatives. The platform gave Cognism the clarity it needed to make sure reps follow the proper processes and use the right messaging. Gong also provided data-backed insights and actionable next steps from sales calls, making it easier to understand why some deals closed and others didn’t.
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