通过更好地了解消费者来释放数百万美元尚未开发的彩票收入
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- IBM PureData System for Analytics
技术栈
- Data Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 大数据分析
适用行业
- 零售
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
IGT 是一家与世界各地的彩票和零售商合作以负责任的方式增加彩票销售额的公司。他们在市场上拥有独特的地位，可以从客户群获取大量彩票销售数据。该公司的目标是更好地比较零售商的表现并了解推动销售的因素。他们旨在以负责任的方式最大限度地提高彩票销售额，仅在美国，彩票就为 750 亿美元做出了贡献。这些销售的收益用于各种慈善事业。
挑战
IGT 与彩票及其零售商合作，以负责任的方式最大限度地提高彩票销售额。他们的目标是能够更好地比较零售商的表现并了解推动销售的因素。彩票是一门大生意，仅在美国就带来 750 亿美元的收入，收益用于各种慈善事业。IGT 是一家与世界各地的彩票和零售商合作以负责任地增加彩票销售额的公司，它看到了进一步提高销售额的机会。IGT 彩票高级副总裁兼首席技术官 Matthew Whalen 表示：“我们意识到我们处于一个独特的位置：来自我们客户群的大量彩票销售数据触手可及。
解决方案
IGT 创建了零售市场洞察平台，该平台结合了参与彩票的彩票销售数据和第三方信息（例如人口统计、零售趋势和商店特征），并使用 IBM® PureData® System for Analytics 对其进行分析。IGT 的彩票合作伙伴可以利用零售市场洞察平台提供的洞察来制定和执行更有效的可行营销和销售计划，并在适当的时候与零售商分享洞察。该公司现在可以根据最新的零售市场数据提供更快、更准确的分析服务。
运营影响
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