Infobip > 实例探究 > 联合利华成功的 WhatsApp Business 聊天机器人活动

联合利华成功的 WhatsApp Business 聊天机器人活动

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适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
用例
  • 对话机器人
关于客户
联合利华,世界上最大的跨国消费品公司之一
挑战
提高对新产品的认识
解决方案
通过 WhatsApp Business API 聊天机器人开展对话活动
运营影响
  • The WhatsApp Business campaign exceeded all expectations, with the engagement level far surpassing the initial goal of 600 interactions. The success of the campaign led to its extension from three days to a week. The conversational approach of the campaign proved to be a huge success, resulting in a significant increase in sales and positive feedback from customers. The campaign was so successful that Unilever had to bring in external partners to meet the demand. The company also received numerous calls at their call center praising the campaign. As a result, Unilever is now considering adding a WhatsApp number directly to the product package.
数量效益
  • 14 times higher product sales than on ordinary days
  • Over 290,000 messages exchanged in 7 days
  • 6,335 unique users interacted with Comfort’s chatbots in the first 12 hours

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