Google Cloud Platform > 实例探究 > Ultra Mobile's Journey to Data Virtualization and Analytics Democratization

Ultra Mobile's Journey to Data Virtualization and Analytics Democratization

公司规模

11-200

地区

America

国家

United States

产品

Denodo Data Virtualization
Looker Data Analytics Platform

技术栈

MySQL
SQL Server
Excel
Cloudera Hadoop

实施规模

Enterprise-wide Deployment

影响指标

Cost Savings
Productivity Improvements

技术

分析与建模 - 数据即服务
平台即服务 (PaaS) - 数据管理平台

适用行业

电信

适用功能

商业运营
销售与市场营销

服务

数据科学服务
系统集成

关于客户

Founded in 2012, Ultra Mobile (Ultra) is a mobile virtual network operator that provides nationwide wireless prepaid services including calling, texting, data, and international calling at affordable prices. The company operates in the highly competitive telecommunications industry and captures vast amounts of data that needs to be curated and analyzed to create value. However, the company faced challenges with its underlying infrastructure which did not support the needs of the teams. The dissemination of information was laborious and clunky, and there were not enough resources or access to adequate tools to do any kind of reporting or analytics.

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挑战

Ultra Mobile, a young company in the competitive telco space, captured vast amounts of data that needed to be curated and analyzed to create value. However, the underlying infrastructure didn’t support what the teams needed. The dissemination of information was laborious and clunky. There weren’t enough resources or access to adequate tools to do any kind of reporting or analytics. Analysts spent their time in a vicious cycle of ‘lather, rinse, and repeat’ process with their data. With every change or update, the process was repeated in its entirety — creating bottlenecks, chaos and poor productivity.

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解决方案

Ultra Mobile had multiple data sources spread across a wide range of database environments, including MySQL, SQL Server, Excel, and Cloudera Hadoop. They needed a cost-effective and fast time-to-value path to data collaboration and analytics with a solid security and governance promise. With Denodo, Ultra Mobile created a data virtualization layer that federated data from all those disparate data sources across multiple data stores. They were able to institute a level of data governance and ensure consistency across results. By implementing the Looker analytics platform on top of the Denodo platform, Ultra users are able access all of that curated, governed data to develop dashboards and visualizations instantaneously, based on accurate, reliable data, as well as perform deep-dive analytics that were simply not possible before.

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运营影响

Ultra users are no longer limited to the ‘what happened’ scenario. They are experiencing a level of self-sufficiency and data democratization that empowers them to ask the harder, more complex, strategic questions beyond the why.
Users now get the data they want as quickly as they need it. Instead of waiting on results for weeks, they can immediately see how the company’s performing, and then delve deeper into those results.
With Looker’s scheduling functionality, now instead of sending a barrage of emails to every individual in a particular distribution list, users can go in themselves when they want to access the data they need.

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数量效益

Requests that used to take a week or longer to turn around, for new products and services for instance, have been condensed down to a day or at most two, depending on project complexity.
Denodo and Looker have allowed Ultra to minimize the amount of ETL developer time that’s needed, because they can virtualize the data sources. This helps reduce storage costs and prevent data bloat.

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