iCIMS > 实例探究 > Uber 如何利用员工视频推荐来吸引人才

Uber 如何利用员工视频推荐来吸引人才

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技术
  • 传感器 - 相机/视频系统
用例
  • 时间敏感网络
服务
  • 培训
关于客户
Uber 是一家提供乘车和送餐服务的公司,业务遍及 72 个国家/地区的 10,000 多个城市。该公司每年招聘超过 10,000 名员工,并希望吸引多元化的人才。
挑战
Uber 希望使其品牌人性化,并向应聘者展示在 Uber 工作的真实员工的感受。该公司希望展示其独特的文化、具有影响力的令人难以置信的员工,并拉开公司的帷幕。
解决方案
Uber 使用 iCIMS Video Studio 为其大学招聘网站和职位描述页面创建员工视频。这些视频直接从实习生和早期职业员工的口中深入了解了在 Uber 开始职业生涯的好处。
运营影响
  • The use of iCIMS Video Studio has had a significant impact on Uber's talent acquisition efforts. The tool has enabled Uber's employees to create professional-looking content that is easy to share and has given prospective talent an authentic view of life working for the company. The videos have not only increased the time job seekers spend on Uber’s career site but have also led to more applications. Furthermore, the videos have helped to humanize Uber's brand and showcase the unique culture and opportunities within the company. This has helped to attract a more diverse range of talent and has driven strong brand awareness among networks Uber wouldn’t otherwise have had access to.

数量效益
  • Increased page views of its job description page by 21.7%

  • Improved time spent on the job description page by 14.3%

  • Increased time job seekers spend on Uber’s career site, leading to more applications

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