Twiddy & Company 使用 Google Analytics 实时 API 将收入提高了 18.6%
公司规模
200-1,000
地区
- America
国家
- United States
产品
- Google Analytics Real Time API
技术栈
- DotNet client library
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Twiddy & Company 是一家家族式度假租赁公司，管理着北卡罗来纳州外滩的 982 栋私人住宅。他们主要致力于在夏季向家庭出租度假房。该公司长期以来一直使用 Google Analytics 作为其网络分析解决方案，并一直对其功能印象深刻。他们从事体验业务，进一步发扬了美国家庭度假的伟大传统。
挑战
Twiddy & Company 是一家家族经营的度假租赁公司，它面临的挑战是如何让访客尽可能长时间地停留在其页面上。他们想告诉客人，他们正在与其他访客竞争租赁房屋。如果访客等待预订的时间过长，他们可能无法获得首选的租赁房屋。该公司还面临着业务模式方面的挑战。通过网站提供透明度，将所有杠杆都交到了客人手中。入住时间越近，客人的谈判余地就越大。这导致 Twiddy 的业主因无法始终租满房屋而牺牲了收入。
解决方案
Twiddy & Co. 使用 Google Analytics Real Time API 查询活跃访客数量。他们确定了他们认为影响最大的页面，然后设计了一个小部件，以可见但不显眼的方式在网站上显示这些页面。Real Time API 在服务器端进行查询，使用 DotNet 客户端库访问数据，每 10 秒缓存和刷新一次。为了进行跟踪，他们设置了一个自定义的 Google 内容实验，将访客分为两组；一组有资格查看页面上的实时数据，另一组则不能。Google Analytics 软件包允许 Twiddy 控制哪些指标决定了成功。
运营影响
数量效益
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