Tableau > 实例探究 > Turning complex mountains of data into actionable insights at amaysim

Turning complex mountains of data into actionable insights at amaysim

公司规模

Large Corporate

国家

Australia

产品

Tableau Desktop
Tableau Server
Amazon Redshift
Alteryx

技术栈

Data Visualization
Data Analytics
Cloud Computing

实施规模

Enterprise-wide Deployment

影响指标

Productivity Improvements
Cost Savings

技术

分析与建模 - 实时分析
分析与建模 - 大数据分析
基础设施即服务 (IaaS) - 云计算

适用行业

电信

适用功能

商业运营
销售与市场营销

用例

实时定位系统 (RTLS)
质量预测分析
补货预测

服务

数据科学服务
云规划/设计/实施服务

关于客户

amaysim is a leading Australian online-led Mobile Services Provider (MSP) that has grown from a startup to the fourth largest independent MSP in Australia by number of subscribers. The company has a business model built on innovative technology and has garnered over 700,000 subscribers in less than five years. Such fast growth presented challenges as the organization moved to analyze and obtain insights from all the data it collected. amaysim has over 10 billion call data records, and this number grows by more than 20 million call data records daily. The data it stores is complex and comes from multiple sources including Livechat, Zendesk, call data records, Google Analytics and more.

登录后查看完整内容

挑战

amaysim, a leading Australian online-led Mobile Services Provider (MSP), faced challenges in analyzing and obtaining insights from the vast amount of data it collected. The company had over 10 billion call data records, with this number growing by more than 20 million call data records daily. The data was complex and came from multiple sources including Livechat, Zendesk, call data records, Google Analytics and more. The previous BI methodology required coding which could not easily scale to business users. Insights could only be sought by one or two individuals within the organization, limiting business gains due to resource constraints and the time-intensive process. The low productivity levels of the current solution prevented the team from fully realizing the value of their data.

登录后查看完整内容

解决方案

Adrian Loong, who joined amaysim in 2014, was tasked with developing a BI strategy that suited amaysim and its needs. He sought a solution that could provide senior executives with the ability to make data-driven decisions with real-time intelligence. It also needed to enable other business people in the organization to seek data insights, rather than rely on highly skilled technicians to do all of the analysis. Having used Tableau at two previous organizations, it was easy for Loong to recommend Tableau. With one Tableau Desktop license, Loong did short proof of concepts (POC) with the new tools based on current business pain points. As an example, Loong used technology from Alteryx to combine disparate data sources before using Tableau to visualize the results in a dashboard to management. By continuously delivering results and insights to the management team, it was a straightforward decision for amaysim to adopt the Tableau solution. amaysim undertook an end-to-end replacement of their technology stack and now uses Amazon Redshift as their database, Alteryx to combine the data, and Tableau to visualize it.

登录后查看完整内容

运营影响

amaysim has seen vast improvements in workplace productivity and is able to make better educated business decisions, faster.
No longer is it a two to three month process to get the answers they’re searching for. Visualising the data allows any user to immediate identify the trends occurring within our business so we can act on it.
amaysim now has a three person analytics team covering a wide span of functions including finance; customer acquisition and retention marketing; plus retail and online sales. It is able to get the data it needs faster; projects that would have taken over two weeks now take a few hours.
amaysim is also empowering its business users to ask their own questions using Tableau’s selfservice data sources which significantly increase workplace productivity.

登录后查看完整内容

数量效益

Projects that would have taken over two weeks now take a few hours.
Visualising the data allows any user to immediate identify the trends occurring within our business so we can act on it.

登录后查看完整内容