Tree.com 针对高增长企业的可扩展呼叫跟踪解决方案
技术
- 分析与建模 - 实时分析
适用行业
- 消费品
- 教育
适用功能
- 采购
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 系统集成
关于客户
Tree.com 是一个以消费者为中心的市场，专门帮助消费者比较金融产品和房地产。无论消费者是购买或出售房屋、为新车融资还是购买新信用卡，Tree.com 都会帮助完成比较贷款、房地产和其他金融产品所需的繁重工作。该公司成立于 1006 年，总部位于北卡罗来纳州夏洛特。 Tree.com 的品牌系列是高速增长的企业，需要可扩展且经济高效的呼叫跟踪解决方案来处理数万个号码。
挑战
Tree.com 是一个帮助消费者比较金融产品和房地产的市场，它面临着重大挑战。作为一个快速发展的企业，他们需要一个既可扩展又具有成本效益的呼叫跟踪解决方案。如此快节奏的业务环境中的需求可能是不可预测的，Tree.com 需要一个可以随着其业务实时增长的解决方案。他们还寻找一种与其使用情况直接相关的成本模型，这意味着他们只需为实际使用的资源付费。我们面临的挑战是找到一种解决方案，既能满足这些要求，又能支持 Tree.com 高速增长的业务所需的数万个号码。
解决方案
Tree.com 在 Twilio 的呼叫跟踪系统中找到了解决方案。子公司 DoneRight!将他们的呼叫跟踪解决方案迁移到 Twilio，以满足他们的可扩展性和成本效益目标。使用 Twilio 的 API，Tree.com 可以根据需要实时提供新的免费电话号码和本地号码，以支持其不断增长的业务。这意味着他们可以轻松适应需求变化并相应地扩大运营规模。此外，Twilio 的成本模型与 Tree.com 的需求完美契合。包括电话号码和分钟数在内的资源仅在实际使用时计费，从而使 Tree.com 能够将其呼叫跟踪支出直接与实际的实时业务需求保持一致。 Twilio API 的灵活性和易用性还使 Tree.com 能够根据业务需求更改呼叫路由逻辑并购买新号码，从而消除缓慢、手动和低效的流程。
运营影响
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