Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics
公司规模
200-1,000
地区
- America
国家
- United States
产品
- RetailNext platform
技术栈
- Retail Analytics
- Real-time Data Reporting
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 功能应用 - 远程监控系统
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 预测性维护
- 零售店自动化
服务
- 系统集成
- 培训
关于客户
100% PURE is a United States-based prestige cosmetic brand known for its all-natural formulations and organic ingredients. The company started by selling its products through specialty beauty retailers and has since expanded to own and operate 13 branded stores alongside its eCommerce platform. With a product range of about 550 health and beauty items and 30-50 new products launched annually, 100% PURE has established itself as a significant player in the beauty industry.
挑战
100% PURE, a fast-growing prestige cosmetic brand, initially found success through its e-commerce platform. However, as the company expanded its physical store presence, it faced challenges in maintaining revenue and profitability. The primary challenge was to drive customer acquisition and sales more effectively and efficiently to ensure a meaningful return on investment for its brick-and-mortar stores.
解决方案
100% PURE implemented the RetailNext platform to gain insights into in-store shopping behaviors. The platform provided real-time traffic and conversion data at both store and aggregate levels, which the company used to inform its performance management and operational strategies. By incorporating this data into team performance evaluations and training, 100% PURE was able to measure and improve the effectiveness of its store managers and sales associates. Additionally, the company optimized its operations by aligning staff hours with traffic trends, ensuring that stores were appropriately staffed to meet shopper demand.
运营影响
数量效益
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