技术
- 分析与建模 - 计算机视觉软件
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 零售
适用功能
- 采购
用例
- 临床图像分析
- 时间敏感网络
服务
- 系统集成
关于客户
Boden 是一家总部位于伦敦的时装零售商,营业额达 3.5 亿英镑。该公司拥有约 1,200 名员工。 Boden 创造的服装为衣柜增添色彩,为生活增添乐趣。他们的简单公式是:“我们来整理衣服,你带来微笑。”博登不仅可以在大街商店和特许经营店找到,还可以在在线零售合作伙伴中找到。创意运营经理 Karen Phillipson 负责确保创意团队拥有满足业务需求所需的流程和系统。
挑战
Boden 是一家英国时装零售商,正在进行数字化转型。该公司的目标是在正确的时间提供正确的产品、相关且及时的沟通以及个性化和本地化的体验。为了实现这一目标,他们的创意团队需要在更短的时间内制作更多内容。摄影作为他们制作的任何内容的关键部分,增加了任务的复杂性。该公司不能再依赖文件夹结构和电子表格等传统方法来查找可用的内容。面临的挑战是在更短的时间内制作更多内容以支持他们的数字化转型。
解决方案
为了克服这一挑战,博登采用自动化工作流程来确保准确性并加速创意运营。他们实施了一个视觉和中央图像库,使他们的创意和营销团队能够审查他们的图像并了解他们在制作过程中的位置。更重要的工作流程之一涉及图像状态更改和再现集成。此工作流程涵盖了每个项目,从摄影到选择最佳图像、准备页面设计材料、创建页面(如有必要,修饰图像)以及发送页面进行制作。该解决方案通过集成提供企业连接性和面向未来的能力,并构建了无需监管即可促进的创造性工作流程。
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