Hewlett Packard Enterprise (HPE) > 实例探究 > Transforming fan experiences: How the Golden State Warriors built engagement, safety, and excitement into Chase Center

Transforming fan experiences: How the Golden State Warriors built engagement, safety, and excitement into Chase Center

Hewlett Packard Enterprise (HPE) Logo
公司规模
1,000+
地区
  • America
国家
  • United States
产品
  • HPE SimpliVity 380
  • Aruba CX 8400 Switch Series
  • Aruba 3810 Switch Series
  • Aruba Wi-Fi 6E Wireless access points
  • Aruba Location Beacons
技术栈
  • Aruba AirWave Network Management
  • Aruba ClearPass Policy Manager
实施规模
  • Enterprise-wide Deployment
影响指标
  • Brand Awareness
  • Customer Satisfaction
技术
  • 基础设施即服务 (IaaS) - 云计算
  • 网络与连接 - 蓝牙
  • 网络与连接 - WiFi
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 实时定位系统 (RTLS)
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
The Golden State Warriors is a professional basketball team based in San Francisco, California. The team is part of the Western Conference Pacific Division of the National Basketball Association (NBA). The Warriors have a rich history and are one of the oldest teams in the NBA. They have won multiple NBA championships and are known for their high-scoring, fast-paced style of play. The team is also known for its dedicated fan base. The Warriors recently moved from their former home in Oakland to the newly constructed Chase Center in San Francisco. The Chase Center is a state-of-the-art sports and entertainment complex that aims to provide an unparalleled fan experience.
挑战
The Golden State Warriors were looking to create a next-generation stadium that would deliver unparalleled fan experiences. They wanted to build connectivity and intelligence into the facility, turning data into a business driver. The team had to rethink its approach to technology when they bid farewell to their former home in Oakland after 47 seasons. The pre-existing network at the Oakland Arena was a constant challenge, leading the team to envision their ideal state and what they wanted to provide. The construction of the Chase Center in San Francisco gave the team the opportunity to make their vision a reality and evolve what's possible for an event arena. However, the pandemic put a halt to all activities at the Chase Center, forcing the team to navigate a way forward that may be even better than what they originally imagined.
解决方案
The team integrated technology into the structure of the Chase Center from the start. They built a mobile app to make the experience seamless for fans. The Warriors + Chase Center Mobile App allows fans to synchronize their purchases on Ticketmaster, pay for purchases with a Chase credit card, and receive personalized content feeds based on their preferences. The team partnered with Hewlett Packard Enterprise to turn their vision into reality. They built a technology core that would enable a multitude of experiences even as times and tastes continue to change. The technology core includes an agile data center and a network with massive capacity. The network is built on an Aruba CX 8400 Core Switch, with Aruba 3810 edge switches. Aruba Bluetooth low-energy beacons power location services within the mobile app while Aruba's ClearPass Policy Manager secures the network and authenticates secure users and devices. Aruba's AirWave delivers operational telemetry in real-time, which is critical on game day. HPE SimpliVity hyperconverged infrastructure anchors the software-defined data center, powering the team's front end, back end, and disaster recovery efforts.
运营影响
  • The technology integration allows each fan to choose their own experience, putting choice and control in the hands of the fans.
  • The team is able to deliver actionable insights to enhance experiences and support revenue streams.
  • The technology enables a contactless stadium experience for safety and convenience.
  • The team is able to collect and analyze huge amounts of data, making that data actionable to enhance the fan experience in real time.
  • The team is able to use Aruba precision location beacons to create unique experiences for every fan.
数量效益
  • At the opening event in 2019, the team was able to transfer nearly 3 TB of data across the network and the data center.

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