Iris > 实例探究 > 通过集成 CRM 推动销售和客户忠诚度

通过集成 CRM 推动销售和客户忠诚度

Iris Logo
技术
  • 传感器 - 自动驾驶传感器
适用功能
  • 采购
  • 销售与市场营销
用例
  • 库存管理
关于客户
挑战
MINI 的竞争日趋激烈,各大汽车品牌都推出了自己的有趣车型。为了推动销售,我们需要提醒消费者 MINI 体验的独特之处。
解决方案
我们改造了 MINI 的线上和线下沟通方式,打造无缝的潜在客户购买体验。我们开发了一个集成的 CRM 程序,该程序支持现有客户管理和提高保留率的传统方法以及更上游的“通过购买进行勘探”方法。
运营影响
  • The transformation of MINI's customer journey and the implementation of the integrated CRM programme had a significant impact on the company's operations. The seamless prospect to purchase experience made the process less intimidating for potential customers, bringing them closer to the brand. The 'prospecting with purchase' methodologies allowed MINI to effectively manage existing customers while also attracting new ones. This not only increased the percentage of sales coming from leads but also drove customer retention. The innovative approach also resulted in a reduction in the media cost per acquisition, making the marketing efforts more cost-effective. Overall, the changes led to a more efficient and effective operation, contributing to the brand's competitiveness in the market.
数量效益
  • 49% Year-on-Year increase in sales contribution from leads
  • 43% Year-on-Year increase in lead volumes
  • 29% Reduction in media cost per acquisition

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。