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Iris > 实例探究 > 改善沟通并推动增长：tokopedia 数字营销策略案例研究

改善沟通并推动增长：tokopedia 数字营销策略案例研究

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技术
  • 平台即服务 (PaaS) - 应用开发平台
适用功能
  • 销售与市场营销
关于客户
tokopedia 是印度尼西亚最大的在线商城，连接买家和卖家
挑战
tokopedia 难以传达其核心产品
解决方案
制定双管齐下的营销传播计划，分别针对买家和卖家
运营影响
  • The implementation of the two-pronged marketing communication plan resulted in significant operational improvements for Tokopedia. The humorous awareness campaign for buyers effectively communicated the wide variety of products available on the platform, leading to increased engagement. On the other hand, the thematic campaign for sellers, which communicated Tokopedia's core mission, resulted in a surge in new business registrations, surpassing all expectations. This not only expanded the platform's seller base but also reinforced its mission to improve the lives of ordinary Indonesians by providing them with opportunities to start their own online businesses.
数量效益
  • 17M+ total video views over 5 months

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