Thomas Cook sees a fivefold increase in traffic within 3 months
公司规模
1,000+
地区
- Europe
国家
- France
产品
- BRIDGE Store Locator
- BRIDGE's Online Listings solution
技术栈
- Local SEO
- Google My Business
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 销售与市场营销
用例
- 搜救
服务
- 软件设计与工程服务
关于客户
Thomas Cook, the pioneer of travel packages, is the second largest tourism group in Europe following its acquisition of Jet Tours and the third largest group worldwide. In France, Thomas Cook is the number one tourism and leisure network and Jet Tours is the fifth largest tour operator with approximately 10% of the market. Today, Thomas Cook France has almost 450 travel agencies with about 260 of those modelled after their new concept of "modern, digital and inspirational" — aimed to reflect their position in the market.
挑战
Thomas Cook France was focused on achieving three key objectives with the creation of their two new store locators: Optimize search engine indexing and the online visibility of its agencies, Use the web to generate traffic and qualified leads for its points of sale, Improve the experience and the satisfaction levels of clients by following them individually from the initial online search through to their appearance in the physical travel agency.
解决方案
Thomas Cook completed its digital transformation by implementing the BRIDGE Store Locator at the end of 2016 for both Jet Tours and Thomas Cook. Each of its 450 travel agencies has a dedicated Local Page within the Store Locator which are optimized for local SEO. These pages provide users with basic agency information, a map, opening hours and photos of each location, as well as, a personalized greeting from the respective agency. Agencies are able to generate leads and in-store traffic for the agencies through the presence of calls to action and contact forms within each Local Page. Thomas Cook also chose to implement BRIDGE's Online Listings solution, allowing the company to synchronize its local data with Google My Business, one of the largest listings providers in the world. The agencies are now able to benefit from organic optimized indexing on Google search results. The BRIDGE solution offers customers a seamless, cross-channel shopping experience, from the web to the physical agency.
运营影响
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