实例探究 > The Power of 1% Creating a Conversion Culture with Quick and Effective Solution Deployments

The Power of 1% Creating a Conversion Culture with Quick and Effective Solution Deployments

公司规模

1,000+

地区

America

国家

Puerto Rico
United States

产品

Traffic 2.0

技术栈

SaaS
Shopper Traffic Counting Solution

实施规模

Enterprise-wide Deployment

影响指标

Customer Satisfaction
Productivity Improvements
Revenue Growth

技术

分析与建模 - 实时分析
功能应用 - 远程监控系统

适用行业

零售

适用功能

商业运营
销售与市场营销

用例

补货预测
零售店自动化

服务

系统集成
培训

关于客户

The Vitamin Shoppe® operates over 739 stores throughout the United States and Puerto Rico. However, success for the company is not measured by how many stores it opens, but rather by providing a fulfilling customer experience to each and every visitor, in-store and online. The company aims to help its customers become their best selves, however they define it, and acts as a trusted source for quality products, innovation and expertise.

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挑战

To better operate its business around the needs of its clientele, The Vitamin Shoppe created tactical store operations plans around leveraging accurate and reliable shopper traffic data. Paramount to the plan’s success was not only the accuracy of traffic data, but also the ability of its solution provider to quickly and effectively deploy 731 stores within 2 months.

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解决方案

After going through a two-month RFP process with The Vitamin Shoppe, RetailNext deployed a pilot of its Traffic 2.0 solution across 75 stores in just five days. After demonstrating success with the month-long pilot, RetailNext then collaborated with its installation partners to deploy its shopper traffic counting solution across the remaining 656 stores. The on-site manager meeting was devoted to understanding traffic and conversion, defining what shopper traffic is, how shopper traffic is much different than POS transactions and why shopper traffic matters as a foundational metric to calculate conversion and other performance metrics.

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运营影响

Determined traffic patterns for each store location, and identified the “power hours” where shopper traffic tended to peak. Immediately, store managers were able to adjust scheduling to better accommodate increases in shopper traffic.
Emphasis was placed on having adequate floor coverage during power hours, ensuring one or two of the stores’ top performers - often including a manager - was at the service of shoppers.
Analyses of shopper traffic identified opportunities to adjust store hours at some locations, as well as corresponding staffing models. Some locations extended their hours, realizing traffic gains and capturing sales late into the evening, or earlier on weekend mornings. Other locations, noting a traffic decline late in the evening, adjusted labor hours in accordance, thus realizing significant cost savings.
With each change, store-level data was used to first identify the opportunity for improvement, then test the effectiveness of any corrective action, and finally confirm the return on investment of the new plan.

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数量效益

Within the first seven months of deployment, The Vitamin Shoppe realized a fleet-wide increase in conversion of over 100 basis points, returning well over $6 million in additional sales.

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