The Onion Maximizes Advertising Inventory by Improving Site Performance of 50% and Eliminating Site Downtime
公司规模
200-1,000
地区
- America
国家
- United States
产品
- CDNetworks Content Acceleration
- CDNetworks Video-On-Demand
技术栈
- Content Delivery Network (CDN)
- Cloud Security DDoS protection
- Web application firewall
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 网络安全和隐私 - 云安全
- 网络与连接 - 网络管理和分析软件
适用功能
- 商业运营
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 网络安全服务
关于客户
The Onion is a satirical news organization founded in 1988 and headquartered in New York, NY. Starting in 2006, The Onion made a concerted effort to establish www.TheOnion.com as its main media outlet. With heavy promotion and the 2007 launch of its online video series, TheOnion.com site quickly grew in popularity and has transformed the company. Today, the site serves award-winning news, videos, and 40-million page views to more than 8 million unique visitors each month, making it the most popular news organization in its class. The Onion has developed a loyal subscriber base, which plays a key role in spreading the word about ‘America’s Finest News Source.’
挑战
In 2006, The Onion's rapid growth in subscribers and site visits began to strain its infrastructure, leading to significant and unpredictable downtime. This downtime drastically reduced The Onion’s ability to sell ad inventory, negatively impacting both business planning and revenue. The Onion initially leveraged the services of two content delivery networks (CDNs). However, the primary CDN caused a site outage and its help desk staff lacked the highly qualified engineers needed to quickly bring The Onion’s site back online. This could have severely damaged The Onion’s brand just as it was gaining popularity. The primary CDN also took up to two days to provision new services and site features.
解决方案
Having already worked closely with CDNetworks as its secondary CDN provider, The Onion IT team knew that CDNetworks could satisfy all its functional requirements. And having witnessed the CDN’s performance for whole site delivery, it decided to assign primary CDN responsibilities to CDNetworks. Since switching to CDNetworks, The Onion has experienced 100% website uptime and 50% performance gains, including average page download time of 75 milliseconds. CDNetworks proactively raises potential site issues. The Onion interfaces with senior engineers who are true subject matter experts. The company is constantly innovating technology and adding features. And its instant self-provisioning tool has made The Onion’s lives so much easier. In fact, CDNetworks’ tool has reduced The Onion’s average provisioning time from two days down to just two hours.
运营影响
数量效益
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