荷兰皇家航空公开赛 - 新应用程序提高了移动使用率并改善了球迷的现场体验
公司规模
Large Corporate
地区
- Europe
国家
- Netherlands
产品
- IBM Bluemix
- IBM Cloud Services: SoftLayer
- IBM MobileFirst Platform Foundation Consumer Edition
- IBM WebSphere Application Server Liberty Core
技术栈
- Cloud Computing
- Mobile Application Development
- GPS Tracking
- Real-time Data Processing
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 基础设施即服务 (IaaS) - 云计算
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
荷兰皇家航空公开赛是欧洲巡回赛中历史最悠久的高尔夫锦标赛之一。该赛事成立于 1912 年，位于荷兰阿姆斯特丹。该赛事最初被称为荷兰公开赛，每年 9 月在肯尼默高尔夫乡村俱乐部举行。该赛事平均吸引 45,000 名游客，是欧洲高尔夫日历上的重要赛事。荷兰皇家航空公开赛以致力于为球迷提供绝佳体验而闻名，无论是亲临现场还是在家观看比赛的球迷。
挑战
荷兰皇家航空公开赛是欧洲巡回赛中历史最悠久的高尔夫锦标赛之一，但随着大屏幕高清电视的出现，越来越多的球迷选择在家观看比赛，而不是亲临现场，因此荷兰皇家航空公开赛面临着挑战。为了应对这一趋势并提升球迷的现场体验，荷兰皇家航空公开赛希望提供一款全新且更具互动性的移动应用程序。然而，他们缺乏开发和部署此类解决方案所需的基础设施和专业知识。他们的目标是让参加锦标赛的球迷能够实时访问排行榜、球员位置以及显示用户当前位置和前往各个景点的路线的地图。
解决方案
为了应对这一挑战，荷兰皇家航空公开赛实施了一款使用 IBM 产品和服务套件开发的新移动应用程序。该解决方案涉及为每个航班（一组高尔夫球手的术语）分配一个 GPS 追踪器，以便在比赛期间携带。航班的位置数据传输到云基础设施，特别是 IBM Cloud Services：SoftLayer。然后，这些数据与分数和其他媒体内容相结合，让粉丝可以实时访问排行榜、球员位置以及显示用户当前位置以及如何到达各个兴趣点的地图。该应用程序是使用 IBM Bluemix 和 IBM MobileFirst Platform Foundation Consumer Edition 开发的，并在 IBM WebSphere Application Server Liberty Core 上运行。
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