TF1 Publicité 利用 SAP 和 IBM 优化发票到现金周期
公司规模
Large Corporate
地区
- Europe
国家
- France
产品
- SAP for Media
- SAP ERP
- Optipub
- Gaspar
- Trafic
技术栈
- SAP
- EDI
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 功能应用 - 库存管理系统
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 系统集成
- 软件设计与工程服务
关于客户
TF1 Publicité 是 TF1 的广告销售部门，TF1 是法国观众份额最大的免费广播公司。除了代表 TF1 集团公司销售广告空间外，TF1 Publicité 还充当外部客户（如其他电视广播公司、广播电台和网络出版商）的经纪人。广告销售占 TF1 集团收入的 90% 以上，TF1 Publicité 的作用对于整个业务的成功至关重要。该公司在瞬息万变的环境中工作，必须确保每月及时预订和投放 150,000 个广告，涉及众多电视、广播和网络渠道。除了传统的广告位，该公司还管理电视节目的品牌赞助，这进一步增加了复杂性。
挑战
TF1 Publicité 是法国最大的免费广播公司 TF1 的广告销售部门，其开票流程面临挑战。该公司必须在多个系统中处理客户账单，这导致延迟、缺乏灵活性和效率低下。这使该机构无法满足客户对自动电子发票的期望。如果没有一个标准化的客户开票流程，TF1 Publicité 就无法优化开票流程或满足客户对自动化和引入电子账单的期望。为了保持其在法国市场的地位，该公司需要合理化和简化发票到现金的周期，实现流程自动化，并提高开票的灵活性和精细度。
解决方案
TF1 Publicité 聘请 IBM 全球商业服务部和 SAP 部署基于 SAP for Media 解决方案的整合计费、收入确认和债务追偿系统。在为期两年的项目过程中，联合团队开发出一种复杂的解决方案，该解决方案集成了来自三大操作系统的复杂多渠道广告订单数据，并实现了发票和追偿的自动化。SAP for Media（项目 Gamma）的部署始于在所有集团公司推出核心 SAP ERP 解决方案期间。项目 Gamma 涵盖订单到现金流、收入确认和销售代理结算，使其成为 TF1 Publicité 的唯一发票系统。该项目持续了两年，IBM、SAP、TF1 Publicité 和更广泛的 TF1 集团的业务和技术专家都参与其中。
运营影响
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