德国电信通过 RCS 业务消息传递提高活动绩效
技术
- 分析与建模 - 实时分析
- 机器人 - 轮式机器人
适用行业
- 电网
- 电信
适用功能
- 销售与市场营销
用例
- 时间敏感网络
关于客户
德国电信是世界领先的综合电信公司之一，拥有数百万移动、固定网络和宽带客户。他们为消费者提供广泛的产品和服务，并为商业和企业客户提供 ICT 解决方案。
挑战
德国电信希望创建并执行一项激动人心的交叉销售活动，并宣布在德国免费试用 Spotify Premium。他们需要一个像流媒体服务一样具有互动性和变革性的数字渠道来吸引客户注意力并鼓励转化。
解决方案
德国电信与 Infobip 合作，利用 RCS Business Messaging 打造了丰富且引人入胜的营销活动。他们通过 RCS 传递富媒体消息，将 SMS 的强大功能与移动应用程序的丰富性以及消息传递应用程序的交互性相结合。他们使用全渠道客户参与中心 Moments 来自动化营销活动并在正确的时间发送消息。 Conversations 是一个数字优先的联络中心，让客户可以轻松地通过 RCS 消息联系客服人员，了解更多信息并激活他们的 Spotify 高级会员资格。
运营影响
数量效益
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