Telefónica 通过以用户为中心的地图解决方案增强客户忠诚度
适用行业
- 设备与机械
用例
- 视觉质量检测
关于客户
Telefónica 是一家跨国电信公司，提供多种通信服务，包括固定和移动电话、宽带和收费电视。该公司在全球开展业务，为各国数百万客户提供服务。 Telefónica 致力于创新，并不断寻求通过采用先进技术来增强其服务。该公司决定使用 CARTO 进行数据可视化，证明了其为客户提供最佳服务体验的承诺。
挑战
Telefónica 是一家跨国电信公司，希望增强其数据分析能力。该公司确定了数据分析的三个级别：描述性、预测性和规范性。描述性方面涉及可视化数据模式，是一个特殊的挑战。传统的数据表示方法（例如 Excel 工作表）无法有效传达智能步骤的模式，包括人们如何移动、从哪里来以及去哪里。该公司需要一种解决方案，能够提供一种更具交互性和视觉吸引力的方式来向客户呈现数据，因为客户非常注重视觉效果并且更喜欢与数据交互。
解决方案
Telefónica 求助于强大的数据可视化工具 CARTO 来应对挑战。 CARTO 用交互式地图取代了传统的 Excel 工作表，为客户提供了一种更具吸引力和直观的数据交互方式。客户可以向地图提出问题，地图会提供答案，鼓励进一步查询。 CARTO 的这种交互功能使其成为满足 Telefónica 需求的理想解决方案。该工具的视觉吸引力和易用性也是其选择的重要因素。 Telefónica 发现 CARTO 是一款用户友好的工具，可以有效满足客户对更加可视化和交互式数据表示的需求。
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