Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement
公司规模
1,000+
地区
- Asia
国家
- India
产品
- Adobe Audience Manager
- Adobe Target
技术栈
- Data Integration
- Data Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- 电信
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
关于客户
The customer is India's largest telecommunications company, boasting over 200 million mobile customers and an online revenue of USD one billion. The company operates in a highly competitive market and has a diverse range of services, including prepaid mobility services, post-paid mobility services, DTH/Sat TV services, and broadband/DSL services. The company was looking to leverage its vast customer base more effectively by integrating online and offline customer data to provide personalized offers and improve customer engagement.
挑战
India’s largest telecommunications company, with over 200 million mobile customers and an online revenue of USD one billion, was struggling to leverage its vast customer base effectively. The company was using disparate offline data sources to track bill payments, recharge history, and minutes usage, but it was unable to identify customers uniquely. The company's key objectives were to identify online users as soon as they landed on the site, assign a unique ID to them, map the unique online customer ID to offline data using Adobe Audience Manager, create and render personalized offers to customers based on various variables, and create opportunities for pushing mobile APP to smartphone users.
解决方案
Blueocean Market Intelligence conducted a series of workshops to understand the business drivers, activities, and define the actual list of hypotheses which need to be solved for. The company prepared a detailed attribute and variable list for different lines of business. Using segments and attribute modeling in Adobe Audience Manager, the Blueocean Market Intelligence team created an automated process to conceptualize, create, and implement personalized web and mobile offers for customers. The team worked with business stakeholders to assign ROI and incremental revenue values at each customer level for personalized banners/offers pushed online using Adobe Target.
运营影响
数量效益
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