TaskRabbit 利用 Twilio 的短信提醒进行全球扩张
技术
- 机器人 - 轮式机器人
- 传感器 - 全球定位系统
适用行业
- 城市与自治市
- 电信
服务
- 系统集成
关于客户
TaskRabbit 是一个在线移动市场，将自由职业者与当地需求相匹配，让消费者能够立即找到日常任务的帮助，包括清洁、搬家、送货和杂工工作。 TaskRabbit 成立于 2008 年，总部位于加利福尼亚州旧金山，截至 2012 年，在美国 18 个城市拥有 25,000 名 Taskers 和数百万用户。该公司将邻里互助的传统理念带入了数字时代，人们可以雇佣 Taskers 来做事日常琐事，从摆放平板家具到清洁烤箱。
挑战
TaskRabbit 是一个将自由职业者与当地需求相匹配的在线和移动市场，它希望将其业务扩展到美国以外的地区，伦敦是其第一个国际地点。面临的挑战是将 TaskRabbit 现有的 Twilio 文本和 VoIP 电话通信功能扩展到其位于英国伦敦的新地点。该公司必须确保其海外数字基础设施顺利过渡，并且处理短信和电话仍然没有麻烦。此外，TaskRabbit 必须调整他们的沟通方式，以迎合伦敦与其美国城市之间的微妙差异。其中包括在网站上进行小幅语言调整，以及针对不太热情和稍微持怀疑态度的受众淡化营销语言。
解决方案
TaskRabbit 利用 Twilio 的服务在伦敦处理短信和电话，类似于在美国的处理方式。当请求任务时，TaskRabbit 会向任务执行者发送一条短信，任务执行者可以直接通过短信、网站或移动应用程序接受任务。事实证明，Twilio 的服务比预期更简单，在伦敦的工作与在旧金山的工作完全一样。 Twilio 还帮助 TaskRabbit 解决了伦敦特有的其他挑战。例如，英国用户比美国用户对隐私问题更加敏感。因此，在英国，TaskRabbit 使用 Twilio 连接 Taskers 和用户之间的通话，而无需透露他们的电话号码。 Twilio 还可以按地理位置过滤呼叫，这意味着英国用户会自动连接到带有伦敦口音的录音，而旧金山居民则听到熟悉的西海岸口音。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Turning A Stadium Into A Smart Building
Honeywell created what it called the “intelligent system” for the National Stadium in Beijing, China, turning the venue for the opening and closing events at the 2008 Summer Olympics into a “smart building.” Designed by highly controversial artist Ai Weiwei, the “Bird’s Nest” remains one of the most impressive feats of stadium architecture in the world. The 250,000 square meter structure housed more than 100,000 athletes and spectators at a time. To accommodate such capacity, China turned to Honeywell’s EBI Integrated Building Management System to create an integrated “intelligent system” for improved building security, safety and energy efficiency.
.png)
Case Study
Smart Street Light Network (Copenhagen)
Key stakeholders are taking a comprehensive approach to rethinking smart city innovation. City leaders have collaborated through partnerships involving government, research institutions and solution providers. The Copenhagen Solutions Lab is one of the leading organizations at the forefront of this movement. By bringing together manufacturers with municipal buyers, the Copenhagen Solutions Lab has catalyzed the development and deployment of next-generation smart city innovations. Copenhagen is leveraging this unique approach to accelerate the implementation of smart city solutions. One of the primary focus areas is LED street lighting.
Case Study
Buoy Status Monitoring with LoRa
The Netherlands are well-known for their inland waterways, canals, sluices and of course port activities. The Dutch Ministry of Infrastructure indicates that there are thousands of buoys and fixed items in and near water environments that would profit from IoT monitoring. One of the problems with buoys for example, is that they get hit by ships and the anchor cable breaks. Without connectivity, it takes quite some time to find out that something has happened with that buoy. Not to mention the costs of renting a boat to go to the buoy to fix it. Another important issue, is that there is no real-time monitoring of the buoys at this moment. Only by physically visiting the object on the water, one gains insight in its status.
Case Study
China Mobile Smart Parking
Smart Parking, powered by NB-IoT technology, is making it easier for drivers to find free parking spots. Cities can better manage their parking assets and maximize the revenue available to them as a result. Drivers searching for parking create congestion and pollution by circling and hunting for available parking. Smart Parking services are able to significantly ease these problems by guiding a driver directly to a parking space.
Case Study
Barcelona Case Study
Barcelona’s heavy traffic and its associated high levels of pollution were the primary factors that motivated some companies and universities to work on strategies for improving traffic in the city centre. Bitcarrier is one of the technologies involved in the In4Mo Project, whose main objective is to develop the applications that form the core of smart mobility, one of the fundamental pillars of the smart city concept.
