Tableau’s Visualizations Reveal Critical Trends in Real-Time
公司规模
1,000+
地区
- America
国家
- United States
产品
- Tableau
技术栈
- MySQL
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
适用行业
- 汽车
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 库存管理
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
US Auto Parts is a leading Internet retailer of aftermarket auto parts. The company sells over 700,000 SKUs across 4,000+ auto part categories through a network of websites, e-bay, and a call center. They leverage a vendor network in addition to stocking inventory in their two warehouses. They also sell direct to distributors and local body shops in the Los Angeles area. The company needed a flexible and fast reporting and analysis tool that could be managed by the analytics team, with limited IT involvement.
挑战
US Auto Parts, a leading Internet retailer of aftermarket auto parts, was facing challenges in analyzing their sales across the various dimensions of their business. The process was tedious and sometimes overwhelming. They relied heavily on their IT department to build reports—a process that was neither flexible nor fast. They needed a reporting and analysis tool that could be managed by the analytics team, with limited IT involvement. The tool also needed to empower business units to do their own analysis.
解决方案
US Auto Parts adopted Tableau as their primary tool for reporting. They use MySQL to house its sales data, and have begun integrating online customer behavior and market research data from their web analytics and research tools to greater leverage Tableau in bringing these different measures together in a single source for all to access. Tableau’s visualizations have changed how the company operates by giving people the information they need to understand and react to trends in real-time. When US Auto Parts analyzes its performance, it makes use of the interactive functionality Tableau offers. Category managers can filter by time period, sales channel, or website, and interactively drill into category results by product subcategories, parts, SKUs, and SKU application.
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