Iris > 实例探究 > 以物换物:通过 BRITA 解决一次性塑料污染问题

以物换物:通过 BRITA 解决一次性塑料污染问题

Iris Logo
技术
  • 自动化与控制 - 人机界面 (HMI)
  • 传感器 - 空气污染传感器
适用行业
  • 服装
  • 塑料
关于客户
本案例研究中的客户是 BRITA,一家专门生产水过滤产品的公司。
挑战
面临的挑战是解决一次性塑料水瓶污染问题并提升 BRITA 的可持续信誉。
解决方案
该解决方案涉及与时装设计师 Henry Holland 合作,用回收塑料废料制作一系列限量版标语 T 恤。这些 T 恤在 Henry Holland 的网站上出售,利润捐赠给海洋保护协会。环境慈善家莉莉·科尔也参与其中,鼓励人们改用可重复使用的瓶子。制作了一段以设计师和模特为主角的强大视频,并举行了新闻发布会以启动该活动。
运营影响
  • The campaign was a resounding success, garnering significant media attention and social engagement. It was covered by major publications including VOGUE, Harpers Bazaar, Marie Claire, Daily Mail, The Guardian, Telegraph and Huffington Post. The campaign also saw a robust seeding campaign with social posts from media, celebrities, and influencers. The panel discussion was live-streamed via a popular podcast series, further expanding the reach of the campaign and encouraging more conversation about the issue. The campaign effectively raised awareness about the problem of single-use plastic water bottle pollution and positioned BRITA as a leader in sustainability.
数量效益
  • The campaign generated over 65,000 engagements
  • 15,000+ downloads of the 'plastic pollution panel' podcast
  • 64 pieces of coverage

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。