Iris > 实例探究 > 铃木的名人护目镜识别：一次成功的营销活动

铃木的名人护目镜识别：一次成功的营销活动

适用功能

销售与市场营销

关于客户

客户铃木是一家专门从事汽车制造的公司。

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挑战

铃木希望通过 Gogglebox 第 13 季的营销活动让 C4 观众熟悉他们最新的 Swift 系列。后来他们想为第四频道的名人版节目创建一批新的身份。

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解决方案

该解决方案涉及以传统的 Gogglebox 风格创建一系列轻松的标识，其中两个人坐在公园的长椅上讨论铃木 Swift，就像他们在客厅一样。名人版的身份中添加了知名名人乔伊·埃塞克斯 (Joey Essex) 和黛比·麦吉 (Debbie McGee)。这些身份在第四频道与新一季的 Celebrity Gogglebox 一起播出，并在社交媒体上进行了宣传。

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运营影响

The innovative influencer marketing strategy adopted by Suzuki resulted in a successful campaign that not only familiarized the Channel 4 audience with their latest Swift range but also kept them engaged and interested in the product. The use of well-known celebrities in the idents added a fresh twist to the traditional Gogglebox style, making the campaign more appealing to the viewers. The idents were also rotated throughout the series, ensuring that the audience was constantly reminded of the Suzuki Swift range. Additionally, the use of social media platforms allowed Suzuki to reach a wider audience and engage with them on a more personal level.

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数量效益

Increased brand visibility through the airing of idents on Channel 4 during the new season of Celebrity Gogglebox
Extended reach to a wider audience through the use of social media platforms
Increased audience engagement through the use of well-known celebrities in the idents

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铃木的名人护目镜识别：一次成功的营销活动

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