公司规模
1,000+
地区
- America
国家
- United States
产品
- nGenius® Business Analytics (nBA)
技术栈
- Smart Data
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 电信
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
本案例研究中的客户是一家北美运营商服务提供商 (CSP)。该 CSP 是一家大型公司,拥有广泛的用户,包括企业和 VIP 帐户。该公司致力于为其用户提供优质服务,特别是在吸引大量与会者和访客的高端活动期间。CSP 意识到此类活动可能对其品牌带来的潜在风险和额外要求,并积极应对这些挑战,以确保为其用户提供积极的体验。
挑战
在一场备受瞩目的体育赛事期间,北美运营商服务提供商 (CSP) 面临着确保其用户(尤其是企业和 VIP 账户)获得卓越体验的挑战。该赛事吸引了数千名与会者和数百名游客来到该城市,对 CSP 的品牌提出了额外的要求。挑战在于近乎实时地主动管理用户的行为和体验,以保护运营商的声誉。
解决方案
CSP 利用 Smart Data 和 nGenius® Business Analytics (nBA) 来应对挑战。nBA 解决方案提供即时警报以进行分类和故障排除,使 CSP 能够主动管理用户的行为和体验。该解决方案还提供对仪表板和报告的访问,从而深入了解用户行为。多个团队使用这些报告来快速解决问题、增强用户体验并提升 CSP 的品牌价值。nBA 解决方案还为 Smart Data 提供了对第三方系统的分析。
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