Iris > 实例探究 > 通过 Superdry 的“This is the Jacket”活动推动购买

通过 Superdry 的“This is the Jacket”活动推动购买

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 相机/视频系统
适用行业
  • 消费品
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 零售店自动化
关于客户
Superdry,一个服装品牌
挑战
Superdry 需要在关键零售交易时段推动购买
解决方案
围绕“这就是这件夹克”的概念开展了多渠道营销活动
运营影响
  • The 'This is the jacket' campaign was a resounding success for Superdry. It not only helped the brand stay relevant during the crucial retail trading times but also drove significant purchases. The campaign resonated well with the consumers, as evidenced by the significant uplift in e-commerce and hero product sales. The integration of Google's store visit conversion measurement with location data provided valuable insights into the impact of online video advertising on footfall and sales. The campaign also won the 'Best Use of Ad Formats' award at the YouTube Works for Brands event, further cementing its success.
数量效益
  • The campaign drove 25,000 verified store visits.
  • There was a 37% uplift in e-commerce sales.
  • There was a 55% uplift in hero product sales.

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