Twilio > 实例探究 > 快速成功:goUrban 如何使用短信在全球范围内提供移动解决方案

快速成功:goUrban 如何使用短信在全球范围内提供移动解决方案

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技术
  • 功能应用 - 运输管理系统 (TMS)
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 汽车
  • 运输
适用功能
  • 物流运输
  • 质量保证
用例
  • 自主运输系统
  • 交通模拟
服务
  • 硬件设计与工程服务
  • 测试与认证
关于客户
goUrban 的客户包括使用其技术管理车队的企业以及乘坐和驾驶车辆的个人。他们拥有不断增长的全球客户群,其中包括大型企业、州政府和个人消费者。
挑战
goUrban 在全球扩张时面临着扩展软件和确保平台可靠性的挑战。他们还需要改善客户体验并克服其他滑板车共享平台的缓慢验证时间和挑剔的软件。
解决方案
goUrban 实施了 Twilio 的可编程消息传递 API,以改善与用户的沟通。他们使用短信提醒和通知来提供积极的客户体验,并让用户了解他们的车辆。短信还用于用户注册、登录和验证,增强了安全性和易用性。
运营影响
  • The implementation of Twilio's Programmable Messaging API has significantly improved the customer experience for goUrban’s customers. It has made the process of signing up and signing in easier and more secure. The use of SMS alerts has helped create a positive customer experience when it comes to vehicle sharing. The team continues to innovate with messaging to provide a seamless experience for their users. For instance, they have built a new feature called ‘Radars’ where a user can set a radar for his current location for the upcoming hour, and then he gets a notification or SMS when the scooter is available in that area. As goUrban continues to grow, they are also expanding their value to other areas beyond transportation, exploring new avenues like gig economy workers and corporate company sharing.
数量效益
  • 190K+ new SMS user registrations/month in summer 2020
  • User authentication time reduced from 2 minutes to 5 seconds

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