Iris > 实例探究 > 了解忠诚度计划和票价在推动电影行业客流量和收入优化方面的作用

了解忠诚度计划和票价在推动电影行业客流量和收入优化方面的作用

适用功能

关于客户

该客户是一家英国私募股权公司，在电影行业拥有投资组合。

挑战

一家英国电影行业私募股权公司希望了解忠诚度计划和门票定价在推动客流量和收入优化方面的作用。

解决方案

Iris 执行了一个多阶段数据收集和战略开发项目。这包括网络抓取和数据分析，以收集定价和销售信息，以及识别预测价格差异的因素。他们还使用社交聆听和网站流量分析来了解消费者情绪和促销趋势。根据他们在忠诚度和订阅定价方面的经验，Iris 为客户制定了建议和路线图。

运营影响

The operational results of the project were significant. Iris was able to gather relevant data and develop a comprehensive strategy for the client despite the lack of access to internal resources. They identified key factors that could predict price differences and used digital intelligence to understand consumer sentiment and promotion trends. They also developed a CRM strategy and provided recommendations for the client. The strategy included developing loyalty offerings, identifying gaps in existing loyalty offers, and identifying trends in ticket pricing. This comprehensive approach allowed the client to understand the role of loyalty programs and ticket pricing in their business and provided them with a roadmap for future strategy development.