Store Lighting and Measuring Its Impact on KPIs
公司规模
1,000+
地区
- Asia
- Europe
- Middle East
国家
- United States
产品
- RetailNext In-Store Analytics Solution
技术栈
- In-Store Analytics
- Real-Time Analytics
实施规模
- Pilot projects
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 功能应用 - 远程监控系统
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 零售店自动化
服务
- 数据科学服务
- 系统集成
关于客户
One of the world’s premier premium denim apparel brands with over 100 company-owned locations in North America, Europe, Asia, and the Middle East. This retailer remains a leader in premium apparel, continuously pushing industry standards for exceptional quality and service to new levels through the growth of its hybrid brand of fashion and innovation.
挑战
The retailer wanted to determine what impact changes to in-store lighting would have on store performance. Specifically, the retailer wanted to know how changes to the lighting scheme in the store would affect average daily traffic, average daily sales, conversion rate, average transaction value, sales per shopper, dwell, and capture rate.
解决方案
RetailNext established baseline metrics through the deployment of its in-store analytics solution in ten areas of the company’s flagship store to measure average dwell time, dwell rate, and exposure. The combination of those measurements with total store metrics provided an accurate “snapshot” of the current state of the store’s performance before piloting changes to in-store lighting. After two weeks of baseline measurement, the store implemented its lighting changes. With those changes made, the retailer measured the same metrics over the equivalent time period. Comparing pre-lighting changes to post-lighting changes gave the retailer an in-depth and accurate assessment of the impact the lighting changes had on store performance.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.
