Census > 实例探究 > 如何通过 Looker 和 Census 快速优化客户拓展

如何通过 Looker 和 Census 快速优化客户拓展

技术

关于客户

Spreedly 是支付行业的一家 B2B 公司，提供支持和优化数字交易的支付编排平台。

挑战

Spreedly 的团队希望根据实际客户行为和需求，而不仅仅是默认时间表，个性化他们的客户服务。

解决方案

Looker 和 Census 帮助他们开发响应式工作流程以推动个性化沟通。

运营影响

The implementation of Looker and Census resulted in significant operational improvements for Spreedly. The business analytics team was able to save time by syncing models from Looker to Salesforce using Census, which streamlined their workflow and made their operations more efficient. The operationalization of product usage data to Salesforce also improved their return on analytics, making their investment in these platforms more worthwhile. Furthermore, the syncing of personalized behavioral data to Pardot led to an increase in conversion on trial emails, demonstrating the effectiveness of their personalized customer outreach strategy.

数量效益

The business analytics team was able to save 5 hours per week by syncing models from Looker to Salesforce using Census.
Spreedly saw a higher return on analytics (ROA) by operationalizing product usage data to Salesforce.
The company experienced an increase in conversion on trial emails using personalized behavioral data synced to Pardot.