iCIMS > 实例探究 > Specsavers 如何利用 iCIMS 营销自动化将广告支出削减 70%

Specsavers 如何利用 iCIMS 营销自动化将广告支出削减 70%

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技术
  • 应用基础设施与中间件 - 数据库管理和存储
  • 基础设施即服务 (IaaS) - 云数据库
适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 零售店自动化
关于客户
Specsavers 是一家全球眼镜商,拥有 51% 的市场份额。由于缺乏新的和有经验的候选人,他们在招聘医疗保健人才方面面临挑战。
挑战
医疗保健人才的竞争比以往任何时候都更加困难。 Specsavers 占据 51% 的市场份额,并持续扩张。然而,新人才和经验丰富人才的稀缺给公司的增长战略带来了重大风险。
解决方案
Specsavers 需要一个能够利用其现有候选人数据库的解决方案。 iCIMS 营销自动化使 Specsavers 能够使用内容驱动的方法,让候选人与其雇主品牌互动。招聘营销自动化帮助 Specsavers 聘请高素质的验光师、听力学家、商店专家和毕业生。招聘人员可以轻松创建自动化招聘活动,为潜在候选人提供个性化体验,帮助企业在竞争中脱颖而出。
运营影响
  • With iCIMS Marketing Automation, Specsavers was able to significantly improve its recruitment process. The company was able to recruit for hard-to-fill vacancies, identify which candidates were ready for hiring, and save time that was previously wasted on cold calling. The solution also allowed Specsavers to engage candidates with its employer brand through a content-driven approach, providing a personalized experience that helped the company stand out from the competition. The ability to distribute content via multiple channels and allow job seekers to learn about the company at their own pace also contributed to the improved recruitment process. Overall, iCIMS Marketing Automation has enabled Specsavers to effectively tap into its existing candidate database and refresh it, a key strategy in recruiting top talent in a competitive job market.

数量效益
  • Cut cold calling by 97%

  • Hired 55% more optometrists than the previous year

  • Spent 70% less on advertising costs to hire optical assistants

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