南非物业管理公司利用 Guesty 优化 Airbnb 房源
技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 水泥
适用功能
- 设施管理
- 销售与市场营销
用例
- 楼宇自动化与控制
- 库存管理
服务
- 系统集成
关于客户
Home From Home 是一家位于南非的服务式公寓物业管理公司。该公司由 Charles Bloem 创立，旨在满足 2010 年世界杯期间对替代住宿选择的需求。 Home From Home 在开普敦和南非其他几个地点提供出租服务。该公司的模式与酒店类似，他们最初使用酒店管理软件来方便其运营并处理主要渠道的预订。然而，他们希望扩展到 Airbnb 市场，并且需要一种能够满足管理短期租赁房源的独特需求的解决方案。
挑战
Home From Home 是一家南非物业管理公司，在管理快速增长的房源数量方面面临着重大挑战。几年之内，该公司的房源数量从 20 个增加到 450 个，其中一栋大楼内的房源数量多达 100 个。他们使用酒店管理软件来简化运营并处理 Booking.com、Agoda 和 Expedia 等主要渠道的预订。然而，他们希望进军 Airbnb 市场，该市场势头强劲。他们现有的酒店管理软件无法支持Airbnb这种专门提供短租的渠道。这意味着每次收到预订时，他们都必须手动更新 Airbnb 日历和管理软件上的日历，以避免重复预订。年入住率为 80%，预订量超过 90,000 份，这是一个耗时且容易出错的过程，导致多次重复预订，并在危机管理中浪费了时间。
解决方案
Home From Home 求助于 Guesty，这是一款物业管理软件，可以自动同步所有渠道（包括 Airbnb）的预订。 Guesty 的统一收件箱和自动消息工具使他们能够从单一平台回答所有客人询问并自动进行通信，从而显着改善客人的体验并提高参与度。他们还开始使用业主门户网站，该门户网站向客户提供有关其房产的所有相关信息，并允许他们进行预订。 Guesty 还使他们能够将同一栋大楼中的类似单元分组，并将它们作为“房间类型”而不是独特的列表进行集体营销。多日历功能使他们能够自动同步所有预订，每天节省时间并防止意外重复预订。
运营影响
数量效益
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