Sophistication and Simplicity: Striking the Right Balance in Data Analytics at HPE
公司规模
1,000+
地区
- America
国家
- United States
产品
- QlikView
- Qlik Sense
技术栈
- Data Analytics
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- 电子产品
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 系统集成
关于客户
Hewlett Packard Enterprise (HPE) is a global marketing organization that split from HP in 2015 to become a distinct B2B entity. Despite the split, HPE remained a large and complex organization with almost 3,000 full-time employees or long-term contractors. The company's team, which fluctuated in size from 4 to 8 people over four years, is responsible for campaign and account intelligence. The team also owns the operational hub for the marketing organization, which includes marketing campaign and activity master data as well as the campaign and account intelligence platforms developed using QlikView and Qlik Sense.
挑战
HPE, after splitting from HP in 2015, aimed to apply end-to-end analytics to its marketing ecosystem. The company wanted to optimize demand flow through its funnel, take its digital transformation to the next level, connect the dots on marketing spend and outcomes, and transform its existing analytics system. However, the company faced challenges due to the numerous handoffs to other teams in the organization, the presence of multiple 'versions of the truth' due to different BI systems, and the complexity of connecting different connection points housed in different systems with different structures.
解决方案
To connect its data, HPE partnered with Qlik. The initial goal was to make Qlik a self-service tool where everyone from C-level to the individual contributor would have their own reports within the dashboard. The company also aimed to measure potential customers on their digital footprint before they landed in the HPE ecosystem. As the company progressed, it decided to refine its process by simplifying its structures to make it more user-friendly while focusing on 'the bare minimum' end users needed to do their job. This included leveraging Qlik Sense as the visualization tool to simplify a number of use cases. The Qlik Professional Services team and HPE's team worked together to create scalable data structures that allowed the company to simplify without having to re-design the entire platform.
运营影响
数量效益
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