Iris > 实例探究 > Domino's 通过 Snapchat 活动提升社交媒体影响力

Domino's 通过 Snapchat 活动提升社交媒体影响力

技术

适用功能

关于客户

客户达美乐 (Domino's) 是一家英国披萨品牌，以其创新的数字营销方式而闻名。

挑战

达美乐希望加强其社交媒体影响力，并通过消息服务 Snapchat 与客户互动。

解决方案

解决方案是在 Snapchat 上推出一部名为“Dough to Door”的短片，讲述了一名送货司机在外星人入侵中的旅程。观众会看到随机字母，这些字母为在线披萨订单提供了独特的折扣代码。

运营影响

The launch of Domino's on Snapchat marked a significant step in the brand's digital marketing strategy. By using a popular messaging service as a platform for advertising, Domino's was able to reach a wider audience and engage with customers in a unique and exciting way. The 'Dough to Door' film not only entertained viewers but also provided them with a unique discount code, enhancing their experience with the brand. This innovative approach to mobile advertising fits seamlessly with Domino's brand image and its commitment to delivering 'Moments of Greatness' to its customers.

数量效益

First UK pizza brand to launch on Snapchat
The 'Dough to Door' film was available to Snapchat users for 24 hours
The film included a unique discount code for viewers to use when ordering online