Twilio > 实例探究 > SmartrMail 通过 Twilio 和 SendGrid 增强电子邮件营销策略

SmartrMail 通过 Twilio 和 SendGrid 增强电子邮件营销策略

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技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 电子商务
  • 电子产品
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
服务
  • 系统集成
关于客户
SmartrMail是一家为中小型电子商务企业提供电子邮件营销工具的公司。
挑战
SmartrMail 需要更具成本效益且强大的电子邮件和 SMS 解决方案来支持客户扩展。
解决方案
SmartrMail 利用了 Twilio 的可编程 SMS 平台和 SendGrid 的电子邮件平台。
运营影响
  • The integration of Twilio’s SendGrid Email APIs into SmartrMail’s email marketing app has enabled the company to provide their merchant customers with an email solution that is delivered and received in less than two minutes. This has ensured that their emails arrive on time, enhancing the email experience for their customers. Additionally, Twilio’s SendGrid Email APIs have enabled some of SmartrMail’s email personalisation capabilities, such as merge fields that allow for certain customer data to be highlighted or pulled in. This has led to an increase in customer engagement and ultimately more sales. SmartrMail is also planning to integrate Whatsapp Business API from Twilio to offer Whatsapp services in the near future.
数量效益
  • 80 million emails sent monthly, expected to hit 100 million by the end of the year
  • 50% reduction in time to set up email marketing strategy
  • 200,000 SMS messages projected to be sent in the first month of launching their SMS offering, expected to double to 400,000 within three months and reach 3 million messages a month after eight months

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