Skullcandy 利用 Amplifi 的 PIM + DAM 解决方案简化全球运营
适用行业
- 电子产品
- 设备与机械
适用功能
- 维护
- 销售与市场营销
用例
- 库存管理
- 时间敏感网络
服务
- 系统集成
关于客户
Skullcandy 是一家专注于音频产品的全球消费电子公司。该公司在全球拥有数百个 SKU 和 500 多家分销商和零售商，需要一个多功能且高效的系统来管理并向所有利益相关者共享数字资产和产品信息。该公司拥有 300 多名员工，之前使用 Dropbox 和电子邮件等内部系统进行内容管理，事实证明这些系统效率低下且不可靠。
挑战
Skullcandy 是一家全球消费电子公司，在与其数百个 SKU 以及全球 500 多家分销商和零售商管理和共享产品内容和数字资产方面面临着重大挑战。该公司使用 Dropbox 和电子邮件等内部系统进行内容管理，事实证明这些系统效率低下、不可靠且耗时。共享、存储和管理内容的过程既繁琐又浪费宝贵的资源。此外，创建内部解决方案的想法被认为问题较多且维护繁重，而不是带来好处。
解决方案
Skullcandy 采用 Amplifi 的一体化产品信息管理 (PIM) 和数字资产管理 (DAM) 解决方案来简化其内部团队和全球外部零售商的产品内容共享。该单一来源系统旨在安全、准确、高效的产品内容管理和共享。该解决方案的主要功能包括营销和创意团队的产品分类和深入分析、人工智能搜索功能、用于销售演示和推介的简单套件导出、防止过时信息和资产流通的版本控制、快速数字导入和文件转换工具、简单的访问和入职流程，以及响应迅速的客户支持团队。该解决方案已在全公司范围内得到全面采用，消除了繁琐、重复且耗时的工作。
运营影响
数量效益
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