Octane AI > 实例探究 > Shopify 如何通过商店测验改进他们的硬件商店

Shopify 如何通过商店测验改进他们的硬件商店

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技术
  • 基础设施即服务 (IaaS) - 虚拟私有云
  • 传感器 - 条码阅读器
适用行业
  • 服装
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 零售店自动化
  • 盗窃检测
服务
  • 硬件设计与工程服务
  • 系统集成
关于客户
Shopify 运营两家电子商务商店:Shopify Hardware Store 和 Shopify Supply。五金店为品牌零售店销售硬件产品。客户是访问商店为其实体店购买硬件的商家。
挑战
Shopify 面临的挑战是引导商家选择正确的 POS 捆绑包并收集零方数据以了解有关访问五金店的商家的更多信息。
解决方案
Shopify 实施了 Octane AI 的 Shop Quiz,向商家询问他们的 POS 需求并创建咨询式在线购物体验。该测验确保商家无需搜索硬件产品并阅读帮助文档即可自行捆绑 POS 系统。 Shopify 添加了逻辑来个性化对话,并将商家引导至最佳结果页面和随附产品。他们还收集了每个测验用户的零方数据,以了解有关他们的目标、零售地点和特定硬件要求的更多信息。
运营影响
  • The implementation of the Shop Quiz has transformed the shopping experience on Shopify's Hardware Store. It has created a consultative experience that replicates what it would be like for customers to enter a retail store and ask questions about the hardware they’re looking for. The quiz makes it incredibly easy for merchants to answer 1-3 questions and get a personalized POS bundle to suit their needs. As Shopify’s hardware store offers more products and POS solutions in the future, the results pages will only continue to get more customized, but never complex for the customers. The quiz also allows Shopify to collect zero-party data, which provides valuable insights about the merchants and their needs. This data powers the rest of their marketing campaigns, ensuring every message, recommendation, and event is relevant to every individual—no matter what stage of the buyer’s journey they’re at.

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