直销：让更多人轻松获得好东西
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Oracle Database 11g
- Oracle E-Business Suite
- Oracle Fusion Middleware
- Oracle Product Information Management
- Oracle Retail Predictive Application Server
技术栈
- Oracle Database
- Oracle E-Business Suite
- Oracle Fusion Middleware
- Oracle Product Information Management
- Oracle Retail Predictive Application Server
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 数据库管理和存储
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 需求计划与预测
- 库存管理
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
- 系统集成
关于客户
Shop Direct Group 是一家多品牌在线零售商，通过 Littlewoods.com 和 Very.co.uk 等数字百货商店进行交易。该集团已发展成为英国最大的在线零售商之一，年销售额超过 18 亿英镑。近年来，Shop Direct 对其运营模式进行了重大变革，从目录驱动型企业转变为世界级的数字零售商。如今，该公司 86% 的销售额来自线上，其中超过一半来自移动设备。为了继续成为精明在线购物者的首选，Shop Direct 必须确保在合适的地方以合适的价格提供合适的产品。
挑战
Shop Direct 是一家多品牌在线零售商，正在从一家目录驱动型企业转型为世界级数字零售商。该公司 86% 的销售额来自线上销售，因此对于 Shop Direct 来说，确保在合适的地点以合适的价格提供合适的产品至关重要。然而，随着业务的增长，该集团发现管理迅速增加的产品和相关信息变得越来越困难。以前的产品管理和库存规划方法主要是手动的，大多数买家使用自己的电子表格。这导致缺乏一致的库存管理和预测方法，并且整个集团对产品和定价的了解有限。
解决方案
Shop Direct 决定重新设计其管理产品和定价的方式。该集团向 Oracle 寻求零售软件平台，该平台将成为其新产品管理方法的核心。作为第一步，Shop Direct 致力于将多个品牌和部门的数据集中到一个基于 Oracle 产品信息管理 (PIM) 的存储库中。PIM 存储库与使用 Oracle Retail Predictive Application Server (RPAS) 开发的新财务和分类规划应用程序集成。借助新的规划解决方案，销售团队可以轻松管理所有集团产品的估算、买卖价格和报价。Shop Direct 还利用 Oracle Fusion Middleware 解决方案作为其大部分应用程序环境的战略支柱。
运营影响
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