Infobip > 实例探究 > ShoeBeDo:通过个性化 Viber 活动提高订单和参与度

ShoeBeDo:通过个性化 Viber 活动提高订单和参与度

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技术
  • 自动化与控制 - 人机界面 (HMI)
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
关于客户
ShoeBeDo 是一家克罗地亚鞋类零售商,在克罗地亚和斯洛文尼亚拥有 21 家商店。他们拥有不断发展的在线商店和拥有 210,000 名会员的忠诚度计划。
挑战
ShoeBeDo 希望通过忠诚度计划提高与按需购物者的互动,并使用客户喜欢的渠道提高针对俱乐部会员的营销活动的转化率。
解决方案
ShoeBeDo 使用 Infobip 的网络界面来设置个性化、有针对性的 Viber 活动。他们将在线 Web 表单连接到 Infobip 的 Web 界面,以自动设置客户资料和分段以发送个性化消息。他们还在社交媒体渠道上发送促销电子邮件和消息。
运营影响
  • The implementation of personalized, targeted Viber campaigns through Infobip’s web interface led to a significant increase in customer engagement and online orders for ShoeBeDo. The ability to send rich content, including images, videos, GIFs, and more, allowed the retailer to effectively engage customers with special offers linked to their online store. The campaign not only reached a significant portion of ShoeBeDo’s loyalty base but also led to a substantial increase in web visitors and online orders. In the future, ShoeBeDo plans to add email as a failover option to their Viber messages, further expanding their communication channels.
数量效益
  • ShoeBeDo’s Viber campaign reached more than 70,000 shoppers, which was 46% of ShoeBeDo’s loyalty base at the time of the campaign.
  • Following the successful Viber campaign, ShoeBeDo’s online store saw 20 times more web visitors.
  • The campaign resulted in four times more orders, compared to a period when Viber campaigns were not active.

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