资生堂株式会社提升客户体验
公司规模
Large Corporate
地区
- Asia
国家
- Japan
产品
- IBM MobileFirst Platform Foundation
技术栈
- Mobile App Development
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
适用功能
- 销售与市场营销
服务
- 软件设计与工程服务
关于客户
资生堂株式会社是世界领先的化妆品公司之一，致力于创造美丽和健康。该公司在欧洲、美国和亚洲经营多品牌业务。这家总部位于东京的公司拥有约 46,000 名员工。资生堂在 22,000 名独立的面向客户的美容顾问 (BC) 的帮助下销售产品，这些美容顾问是在资生堂化妆品柜台工作的百货公司员工。该公司近 30 年来一直通过技术支持 BC 的工作，并很早就开始探索移动性。
挑战
资生堂株式会社是一家领先的化妆品公司，该公司希望通过为其美容顾问 (BC) 提供一种与客户互动、影响产品开发和相互联系的新方式来提升客户体验。该公司近 30 年来一直通过技术支持 BC 的工作，并很早就开始探索移动性。为了推动移动创新并提供更好的客户互动、产品反馈和团队合作工具，资生堂希望为 BC 配备 Apple iPad“美容平板电脑”，这需要为平板电脑格式开发新的移动应用程序。如果开发人员必须成为每种移动设备的语言和参数方面的专家，那么为各种设备和操作环境创建应用程序可能会很困难。
解决方案
资生堂实施了 IBM® MobileFirst Platform Foundation（原 IBM Worklight® Foundation）解决方案。该开发平台支持流行的设备，只需一个共享的代码库即可。资生堂的开发人员使用它来创建一款美容平板电脑应用程序，使用熟悉的 Web 语言，并能够重用手机应用程序中的一些代码。该平台还有助于管理安全性并简化应用程序原型设计、测试和质量控制。MobileFirst Platform Foundation 软件帮助资生堂克服了从项目规划到部署 10,000 台平板电脑的挑战，仅用了一年时间。在没有新员工的情况下，现有人员提前部署了一系列移动应用程序，维护成本也大幅下降。
运营影响
数量效益
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