Ship-From-Store Fulfillment
公司规模
1,000+
地区
- America
国家
- United States
产品
- APT Test & Learn for Sites
技术栈
- APT Test & Learn for Sites
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 功能应用 - 库存管理系统
适用行业
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 补货预测
服务
- 数据科学服务
- 系统集成
关于客户
A leading retailer with several hundred stores across the U.S. needed to understand how its ship-from-store fulfillment program affected sales. The retailer aimed to decide which stores, if any, should continue to fill online orders with its inventory. The client used APT’s Test & Learn for Sites to measure the impact of ending ship-from-store fulfillment in a subset of its stores, revealing that removing the program drove a 4% lift in in-store sales without impacting online sales. While the change drove a positive sales lift, analysis showed that removal of the program also caused inventory build-up for select items. With an understanding of how the program impacted sales and product inventory levels, the retailer adapted its ship-from-store strategy, leading to incremental sales and less inventory build-up.
挑战
The company traditionally used its in-store inventory to fulfill online orders, but management thought this ship-from-store program may actually be hurting sales by causing out of stocks for in-demand products.
解决方案
The client used APT Test & Learn for Sites to measure the incremental impact of ending its ship-from-store fulfillment program. Using the APT software, the retailer designed a test in which it compared the performance of a select group of 'test' stores where the program was removed, to similar 'control' stores that continued to fill online orders with store inventory. Results of the analysis revealed that in the period after ship-from-store was discontinued, test stores experienced a 4% sales lift and online sales were unaffected on average, confirming the hypothesis that out of stocks were causing sales decline. While the overall results of the test were positive, tracking performance for three months showed that, without ship-from-store, some locations experienced build-up of inventory for certain products. The software automatically segmented results, revealing which products experienced build-up and enabling the retailer to refine the ship-from-store program by limiting online order fulfillment to those specific products.
运营影响
数量效益
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