Seaco's Implementation of MicroStrategy Mobile for Enhanced Business Intelligence
公司规模
Large Corporate
产品
- MicroStrategy Mobile
- SAP Business Warehouse
- SAP BusinessObjects
技术栈
- MicroStrategy
- SAP
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - 预测分析
- 功能应用 - 远程监控系统
- 应用基础设施与中间件 - 数据可视化
适用行业
- 海洋与航运
适用功能
- 销售与市场营销
- 商业运营
用例
- 车队管理
- 预测性维护
- 远程资产管理
服务
- 系统集成
- 软件设计与工程服务
- 培训
关于客户
Seaco is one of the world’s largest marine container leasing companies, with a fleet of around one million TEU (Twenty Foot Equivalent Units). The company provides container equipment to customers from more than 300 depots worldwide. Headquartered in Barbados, Seaco has major offices in Singapore, London, Hamburg, and Miami, as well as sales offices in Shanghai, Seoul, Mumbai, Moscow, Hainan, San Francisco, Livorno, and Paris. Operating through depots in over 120 cities across 40 countries, Seaco faces the daily challenge of coordinating containers on a global basis.
挑战
Seaco’s existing information and reporting system, based on SAP Business Warehouse, contained a vast quantity of data. However, extracting the statistical overviews and general trends that the executive team needed was time-consuming and required specialist knowledge of the SAP system. It was also difficult to present these figures in an easy-to-understand format. The company wanted a system that could present general trends and Key Performance Indicators (KPIs) in a simple, graphical form. It needed to be quick and easy to use and instantly available, including if the executive team was logging on outside the network. This would allow them to pick up headline messages about the company’s performance at the airport or on the way to a meeting, making best use of their iPads.
解决方案
Seaco started the project in 2011, exploring several different options including SAP BusinessObjects, Roambi, MicroStrategy, and using its own in-house resources. After an exhaustive investigation, Seaco chose MicroStrategy for its graphical approach and its leadership in dashboarding and mobile information delivery, particularly to iPads. The company also valued the strong working relationship with MicroStrategy's team. Seaco knew it would need the support and advice of a consultancy during and after the implementation, so MicroStrategy recommended Business Intelligence (BI) and analytics specialist VPT. Together, the companies implemented MicroStrategy Mobile, which plugged straight into the SAP system, allowing executives to use their iPads to directly access vital company information. The solution went live on time and on budget in early 2012. The solution presents a mix of graphical trends and maps, showing KPIs over several timescales and providing a visual record of container inventory and movements. Red circles show where containers coming back from lease outnumber those going out, and green circles indicate more movements out onto lease.
运营影响
数量效益
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