Scott Duramax：成功的新产品发布策略
适用行业
- 消费品
关于客户
Scott 是一个希望进入新市场的品牌，他向我们寻求帮助，以提高品牌知名度并与消费者建立牢固的联系。客户金佰利 (Kimberly-Clark) 专注于内容和社交媒体。
挑战
2015年，斯科特面临着进入新市场的挑战。
解决方案
为了提高品牌知名度、鼓励实验、确保产品知名度并与消费者建立密切关系，我们制作了一个由三部分组成的喜剧系列，展示一对夫妇生活中的现实喜剧场景。该系列突出了普通抹布和 Scott Duramax 之间的区别，创造了令人难忘的角色，让消费者产生共鸣。
运营影响
数量效益
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