通过外展扩大销售效率：BetterUp 案例研究
适用行业
- 教育
适用功能
- 产品研发
- 销售与市场营销
用例
- 需求计划与预测
- 时间敏感网络
服务
- 培训
关于客户
BetterUp 是一个在 90 多个国家/地区以 46 种语言提供指导和支持的平台。他们拥有世界上最大的网络，拥有超过 3,000 名教练。随着它们逐年增长超过 100%，他们遇到了有兴趣投资员工心理健康的新买家的入境需求激增。
挑战
BetterUp 是一个将辅导与行为科学和人工智能相结合的平台，新买家的入境需求激增。他们需要始终如一地表现出富有同理心的教育者和值得信赖的合作伙伴，即使是新的角色。他们希望优化工作流程，而又不给卖家繁忙的日常工作带来摩擦。
解决方案
BetterUp 实施了 Outreach Engage 来简化销售工作流程，并使销售代表能够专注于高影响力的勘探活动。通过外展，他们能够执行更多活动并更快地接触潜在客户。该平台提供实时见解和指标，使销售团队能够持续执行有效的活动并在交易阶段推进潜在客户。
运营影响
数量效益
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