通过 Skubana 扩展 Moonglow 的业务：案例研究
技术
- 功能应用 - 库存管理系统
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 电子商务
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 拣选/分拣/定位
关于客户
Moonglow 是一个可定制的珠宝品牌，以月相为特色。该公司成立时雄心勃勃，目标是到 2019 年底将业务规模扩大到年收入 1000 万美元。Moonglow 的产品很复杂，需要管理 700 个组件，并跟踪超过 5,500 种潜在的可销售产品组合。该公司每天履行 60 个订单，但在跟踪、量化和预测方面面临挑战。他们还面临过度销售的困境，这导致了客户的负面评价。
挑战
Moonglow 是一个可定制的珠宝品牌，有着雄心勃勃的增长计划。 2018年，创始人的目标是到2019年底将业务规模扩大到年收入1000万美元。然而，他们面临着巨大的运营挑战。该团队每天要履行 60 个订单，但缺乏跟踪、量化或预测系统。过度销售是一个常见问题，导致负面评论和顾客不满意。他们产品的复杂性增加了运营难度，需要管理 700 个组件并跟踪 5,500 多种潜在的可销售产品组合。在实施 Skubana 之前的第四季度，Moonglow 的库存销量低于 100 万美元，而数千台产品在数周内都出现超售。运营团队在准备好处理增加的工作量之前犹豫是否要在营销和广告支出上投入更多资金。
解决方案
为了克服这些挑战，Moonglow 实施了 Skubana，这是一个旨在管理运营和独特工作流程的平台。 Skubana 为 Moonglow 提供了一个全面的运营平台，可简化销售渠道、自动化订单和供应商工作流程，并促进自动采购订单。各个团队成员每天都使用该平台，包括创意总监和联合创始人，以全面了解库存和订单流，以及首席执行官来管理支出和投资回报率。在运营部门内，履行团队使用 Skubana 执行处理物理周期盘点、打印发货标签、验证地址和发货订单等任务。 Skubana 的用户友好型 UI 和无缝自动化使其成为满足 Moonglow 复杂操作需求的理想解决方案。
运营影响
数量效益
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